Loreen Wales – HCS25

Founder, Revive Wellness and My Viva Inc.

Loreen Wales is a registered dietitian, entrepreneur, and founder of Revive Wellness and My Viva Inc.

Loreen began her career at the University Hospital in Edmonton, where she spent a decade caring for patients. During this time, she witnessed firsthand how poor health habits and diets led to preventable chronic conditions. This experience fueled her passion for shifting healthcare toward prevention.

In 2006, she founded Revive Wellness, a practice dedicated to empowering people to take charge of their mental, physical, and nutritional health. As demand for the unique, evidence-based approach grew, Loreen recognized the need to scale its impact. This led to My Viva Plan®, a digital health program that automates personalized patient care plans, making preventive healthcare accessible to anyone, anywhere.

With 27 years in public healthcare, Loreen is a recognized leader in digital health innovation. Her advocacy for integrating technology into clinical care has earned national recognition, including an invitation from the Canadian government to represent Canada at a smart health conference hosted by the Eureka Consortium.

Loreen holds a Bachelor of Science in Nutrition and a Bachelor of Arts in Psychology and Sociology from the University of Alberta and a Nutrition Internship at the Royal University Hospital in Saskatoon, Saskatchewan.