Amanda Maltby – VIPSS26
Chief Privacy Officer, Environics Analytics
Amanda Maltby is the Chief Privacy Officer at Environics Analytics where she leads the organization’s privacy-first approach in the design, development and delivery of its data products and services and a culture of mindful privacy across the enterprise.
Before joining Environics Analytics, Amanda was Chief Privacy Officer at Canada Post Corporation where she led the team responsible for enterprise privacy and corporate compliance. Under Amanda’s leadership, Canada Post established a dynamic and modern privacy program and AI governance framework across the organization.
Previously, Amanda was Senior Vice-President, Public Affairs at Ipsos Reid, where she worked with leading Canadian organizations to build market research solutions and public affairs strategies. She was Senior Vice-President, Public Affairs at the Canadian Marketing Association, where she represented the Association in national and global forums on issues related to data privacy, digital marketing and consumer protection and led the development of Canadian self-regulatory codes on marketing to children and ethical marketing practices. She was a member of Canada’s Task Force on Spam and the federal government committee that established the CSA Model Code and Canada’s first private sector privacy law (PIPEDA).
Amanda serves as a member of the privacy and data advisory committees at the Retail Council of Canada, Canadian Marketing Association, and the Interactive Advertising Bureau of Canada. She is a founding member and current Chair of the Business Privacy Group that includes some of Canada’s leading privacy professionals and industry association executives focused on building trust in Canada’s digital economy and statutory regimes. Amanda is active in the International Association of Privacy Professionals and has served as a member of the IAPP’s Canadian Advisory Board.
Amanda is a frequent speaker on issues impacting marketing and a sought-after voice in privacy forums and conferences across North America. She believes that responsible and transparent use of data, and digital technologies such as AI is necessary to gain consumer trust and foundational for effective privacy.
Amanda Maltby is the Chief Privacy Officer at Environics Analytics where she leads the organization’s privacy-first approach in the design, development and delivery of its data products and services and a culture of mindful privacy across the enterprise.
Before joining Environics Analytics, Amanda was Chief Privacy Officer at Canada Post Corporation where she led the team responsible for enterprise privacy and corporate compliance. Under Amanda’s leadership, Canada Post established a dynamic and modern privacy program and AI governance framework across the organization.
Previously, Amanda was Senior Vice-President, Public Affairs at Ipsos Reid, where she worked with leading Canadian organizations to build market research solutions and public affairs strategies. She was Senior Vice-President, Public Affairs at the Canadian Marketing Association, where she represented the Association in national and global forums on issues related to data privacy, digital marketing and consumer protection and led the development of Canadian self-regulatory codes on marketing to children and ethical marketing practices. She was a member of Canada’s Task Force on Spam and the federal government committee that established the CSA Model Code and Canada’s first private sector privacy law (PIPEDA).
Amanda serves as a member of the privacy and data advisory committees at the Retail Council of Canada, Canadian Marketing Association, and the Interactive Advertising Bureau of Canada. She is a founding member and current Chair of the Business Privacy Group that includes some of Canada’s leading privacy professionals and industry association executives focused on building trust in Canada’s digital economy and statutory regimes. Amanda is active in the International Association of Privacy Professionals and has served as a member of the IAPP’s Canadian Advisory Board.
Amanda is a frequent speaker on issues impacting marketing and a sought-after voice in privacy forums and conferences across North America. She believes that responsible and transparent use of data, and digital technologies such as AI is necessary to gain consumer trust and foundational for effective privacy.
