Keith Metcalfe is a seasoned entrepreneur with over 20 years experience building people, teams and companies at world-class software organizations like SAP and Business Objects. As the CEO of Traction Guest, Keith is a recognized leader in the physical security space and works closely with Fortune 500 brands helping them reimagine their approach to workforce security and safety. A regular speaker on topics of security, compliance, and duty of care, Keith brings a fresh and innovative perspective to a mission critical, but often technology-lagging, industry.