Wayne Gretsky was arguably the best hockey player in the world because he always knew where the puck was going. Great companies recognize that the puck is going towards opportunities in the digital economy. It appears that stodgy bricks and mortar companies such as Walmart are recognizing that the puck is going towards digital market:
“ Now that digital and social media are reaching what Walmart U.S. Chief Marketing Officer Stephen Quinn calls “critical mass,” the retail giant is reshaping its marketing team and changing how it works with suppliers – including buying media for them.
Walmart met recently with around 200 supplier marketing executives in part to discuss the Walmart Exchange, or WMX, which its executives bill as a digital targeting, buying and optimization platform that will bring everything from sales to social-media data to bear on spending plans for Walmart and its suppliers. ”
Quoted From “Walmart’s New System Will Buy Media for Retailer — And Its Suppliers” by Jack Neff
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Greg Spievak is the founder and CEO of Reboot Communications.