Building upon his leading work in the Personal Information Economy, Nathan founded Greater Than X to help organisations find better ways to deliver customer-centric products and services.

Prior to this, Nathan managed product innovation portfolios for large corporates in Australia and was founding CEO of a venture backed sports analytics start-up. Earlier in life he was an elite athlete.

In his role at Greater Than X, Nathan helps leading organisations operationalise strong data ethics, Privacy by Design and Data Trust by Design to build more trusted and valuable organisational structures and customer propositions.