Michael Roy

Digital Director, Canada’s New Democrats

Michael Roy has built a career in political marketing, online mobilization and digital strategy.

 Michael is the Digital Director for Canada’s NDP, where he manages the party’s digital fundraising, advertising, and mobilization programs. Under his leadership, the NDP’s new Digital Department has broken fundraising records quarter over quarter, and activated record numbers of volunteers and supporters across the country. 

Prior to his time in Ottawa, Michael served as the Director of Communications for the BC NDP, where he oversaw award-winning ad campaigns, developed communications strategies for breakthrough by-election campaigns and refined the party’s targeted communications techniques. Michael has worked on election campaigns and referenda at the municipal, provincial and federal level.

Michael grew up in Winnipeg, where he worked in the theatre and film production industries. When Michael and his wife aren’t away working on campaigns, they call East Vancouver home.